Name: Dr.R.Srivats

Position & Affiliation:
Principal, MBA Program, (Bangalore University), Don Bosco Institute of Bio-sciences and Mgmt. Studies,, Kumbalgodu, Bangalore

Areas of Interest:
Marketing Management, Services Marketing, Retailing, International Marketing, Rural Marketing, Sales and Distribution, MIS, Management Principles, Consumer Behavior, Research Methods/Marketing Research, QT, Operations Research, Business Analytics.

Email:
srivatsr6@yahoo.co.in

Phone:
+91 9980694134

Educational Qualifications:
Ph.D - Management, Dr MGR University, Chennai - India - 2013
M.Phil - Management. Madurai Kamaraj University - India - 2006 Viva Voce completed in June 2015
MBA - University of Madras - India - 1996
BBM - Bangalore University - India - 1994

Areas of Research:
Relationship between Customer Satisfaction and Loyalty in the Automotive Sector-Passenger Car Industry

Brief Profile:
Has 5 Plus years of Industry, and Eighteen years Academic Teaching Experience in the areas of Marketing management, research and quantitative subjects like operations Research, General Management, Business Analytics. Has published 2 articles in national and international refereed journals, and presented papers at various national and international conferences and seminars, some of which have one best paper award. He had also guided 4 Doctoral Students during his tenure in CMR University. Currently working as a Principal of MBA Program at Don Bosco Institute of Bio-Sciences and Management Studies since Dec 2018. Earlier he has worked with premier academic institutions like Nagarjuna college of engineering technology, CMR University, Dayananda Sagar college of Arts Science and Commerce, Amity Global Business School, R.V.Institute of Management, J.S.S Academy of Technical Education, BMS College of Engineering, M.S.Ramaiah Institute of Technology and CNK Reddy College. He also has part-time teaching experience of executive management courses at premier institutions. He was in the corporate sectors like Telecom. Packaging and I.T with reputed companies both in, Bangalore, and Chennai.