Dr. R. Shashikala is an earnest academician with around 18 years of experience in Management education. She is a university rank holder in B.Sc and holds MBA degree
from Kuvempu University. She later pursued PhD in Management from Bharathiar
“Servicescape and its Impact on Behavioral Intentions: A Study on Fine Dining
Restaurants in Bangalore”. She has pursued PGDHRM from KSOU, Mysore and
certification course in Digital Marketing.
She is currently working as Associate Professor in the Department of Management &
Research of Don Bosco Institute of Technology. She has vast academic experience and
has worked in some of the reputed management institutions in Bangalore. She has
successfully handled Marketing Management and General Management papers
including Digital Marketing, Business Research Methods, Strategic Brand Management,
Services Marketing, Rural and Agricultural Marketing, Retail Management, Business
Perspectives, Supply Chain Management, Organizational Behaviour, etc. She has also
guided 150+ MBA students in their dissertation work and publication in management
journals. She is proficient in SPSS package and has conducted workshops for MBA
students.
She has published 14 research papers in refereed and Scopus indexed journals including
Indian Journal of Marketing, International Proceedings of Economics Development
and Research (Singapore), International Journal of Engineering and Management
Sciences, AIMA Journal of Management & Research, Abhigyan, IOSR Journal of
Business and Management, Amity Business Review, Acme Intellects- International
Journal of Research in Management, Social Sciences & Technology, AAYAM - AKJIM
Journal of Management, SDM IMD Journal of Management, ICFAI Journal of
Management Research, and so on. She has presented 15 papers in national and
international conferences at IIM-A, Singapore, SriLanka, IIM-K, IIM-Indore and so on.
She has contributed papers in 03 Edited Books.
She has been serving as Managing Editor of Disciples India Global Journal of
Applied Management and on the Review board of International Journal of
Marketing & Financial Management. She has edited two special issues of Samyoga
Academic journal of T John College). She has also organized FDPs and Conferences for
Management teachers. She is a Member of the BOE at Bangalore University, Christ
University, Jain University, Dayananda Sagar University, St. Joseph’s College and NMKRV
College for Women.